Costco does not sell TVs listed in the Consumer Reports

For the past few weeks, I have doing some research about latest LCD TVs. My last 32' VIZIO died about a month a go - it made a loud crackling noise before the screen went black. The TV was about 2.5 years old. Fortunately we were able to return it to Costco for a partial refund and went it search for a new set.

I learn a great deal about LCD TVs from the March issue of Consumer Reports and settled upon buying a Panasonic brand.

Here's the fine prints:

Costco does not carry any television listed in the consumer reports. In fact, I learned from a customer that Costco actually carry their own private label TVs which means that you will not be able to find a Costco TV at BestBuy, Target, or at any other major electronic retailers.

I wonder if this is true for all of the major chains? Do you have any experience with this? Please comment and let me know what you think.

Update:
We finally decided to buy a Toshiba TV at Costco:

It is the Toshiba 37AV52R with 37" LCD and 720p.

The final price was $540.00 (MSRP $699)

Costco gave us a 10% discount along with an $50 instant Manufacture Rebate.

After our 32" VIZIO LCD TV died 2 mothns ago, we decide to try another brand - lets hope that this one lasts longer.